{"id":1521,"date":"2025-05-06T17:47:03","date_gmt":"2025-05-06T17:47:03","guid":{"rendered":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/?page_id=1521"},"modified":"2025-06-18T15:26:03","modified_gmt":"2025-06-18T15:26:03","slug":"kicking-the-habit","status":"publish","type":"page","link":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/","title":{"rendered":"Kicking the Habit"},"content":{"rendered":"\n<div class=\"parallax\" style=\"background-attachment: fixed;\n    background-position: 50% -6.5vw;\n    background-repeat: no-repeat;\n    background-size: cover;\nmin-height:34vw;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/kicking_the_habit_v2-optimize.gif')\"><\/div>\n\n\n\n<div class=\"wp-block-group hero bfj-hero has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-48c2c4f0 wp-block-group-is-layout-flex\" style=\"background-color:#0e5339\">\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-c73ccdec\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-c42f3963\"><\/div>\n\n\n\n<p class=\"hero-header has-white-color has-text-color has-link-color\" style=\" line-height:1\"><span>Kicking the <strong>Habit<\/strong><\/span><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-49ec9b39\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-ecf4ee5087a795cd0b27b54bf496af46\" style=\"font-size:24px\">A clarion call rallies designers to prioritize carbon reduction.<\/p>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-846f2428\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-6a95d80c8a4746e6a8974a346878492d\" style=\"font-size:16px\">BY <strong>HEATHER JAUREGUI<\/strong><\/p>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-7cf7469d\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center baskerville has-black-color has-text-color has-link-color wp-elements-f42a3dea347745ae84b172bd05cd7785\" style=\"font-size:24px\"><\/h4>\n\n\n\n<p>Is anyone else alarmed by how close we are to the year 2030, or is it just me? Eleven years ago, Perkins Eastman committed to the <a href=\"https:\/\/www.architecture2030.org\/2030_challenges\/2030-challenge\/\" target=\"_blank\" rel=\"noreferrer noopener\">2030 Challenge<\/a>, which called for all new buildings and major renovations to be designed to be carbon neutral by or before the year 2030. To reach its goal, the challenge proposed simple steps that ratcheted up percentage reductions from the baselines every few years. Good in theory, the process has been challenging in practice, as we (and the rest of the AEC industry) have started to plateau around the 50 percent reduction line, and we can\u2019t seem to&nbsp;shake&nbsp;it.<\/p>\n\n\n\n<p>So, how are we going to meet our commitment with fewer than five years to go, especially when we are swimming upstream with the federal government\u2019s aggressive rollback of its climate commitments?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reflecting on Progress Made <\/h3>\n\n\n\n<p>In the early aughts, Architecture 2030 was established as a nonprofit research organization in response to the climate emergency. Knowing the projected growth in global building stock required in the coming decades, and the role the built environment plays in carbon emissions (42 percent of annual global CO<sub>2<\/sub> emissions, or more), Architecture 2030 challenged the AEC industry to reduce carbon emissions and mitigate exceedance of the 1.5-degree Celsius threshold in 2006. A few years later, the 2030 Challenge was adopted by the AIA, which created the <a href=\"https:\/\/www.aia.org\/design-excellence\/climate-action\/zero-carbon\/2030-commitment\" target=\"_blank\" rel=\"noreferrer noopener\">2030 Commitment<\/a>, inviting architecture firms to sign on and transparently report their progress on an annual basis.<\/p>\n\n\n\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-4420b636 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-3e9911ab qodef-vertical-align--middle qodef-horizontal-align--center\"><div class=\"qodef-gutenberg-column-inner\">\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>AIA 2030 Commitment Submission Highlights for 2023<\/strong><\/h3>\n\n\n\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-3821f1a0 qodef-col-num--3 qodef-col-layout--33 qodef-vertical-align--space-between qodef-content--predefined qodef-content--800\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column mobile-full qodef-entrance-animation--on qodef-animation-speed--normal  qodef-block-83a7472e qodef-vertical-align--space-between qodef-horizontal-align--center\" data-animation=\"fadeInUp\"><div class=\"qodef-gutenberg-column-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\">Perkins Eastman Submitted<\/p>\n\n\n\n<div class=\"wp-block-qi-blocks-counter qodef-block-container qodef-block-e3310305\"><div class=\"qi-block-counter qodef-block qodef-m\" data-start-digit=\"0\" data-end-digit=\"299\" data-step-digit=\"3\" data-step-delay=\"10\" data-digit-label=\"\"><div class=\"qodef-m-digit-wrapper\"><div class=\"qodef-m-digit\"><\/div><\/div><div class=\"qodef-m-content\"><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\">projects in 2023<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer w-full mobile-none\"><\/div>\n\n\n\n<div class=\"wp-block-group nowrap-block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-d397925f qodef-col-num--2 qodef-col-layout--50 qodef-gutter--no qodef-vertical-align--middle qodef-content--full-width mobile-no-wrap no-wrap\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-95f0ad6f\"><div class=\"qodef-gutenberg-column-inner\">\n<div class=\"wp-block-qi-blocks-single-image qodef-block-container qodef-block-d3521d0e\"><div class=\"qi-block-single-image qodef-block qodef-m\"><div class=\"qodef-m-image\"><img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"115\" class=\"wp-image-2461\"  src=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph1.jpg\" alt=\"\"\/><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-11022de6\"><div class=\"qodef-gutenberg-column-inner\">\n<div class=\"wp-block-qi-blocks-counter qodef-block-container qodef-block-0315fe0b\"><div class=\"qi-block-counter qodef-block qodef-m\" data-start-digit=\"0\" data-end-digit=\"12\" data-step-digit=\"\" data-step-delay=\"100\" data-digit-label=\"\"><div class=\"qodef-m-digit-wrapper\"><div class=\"qodef-m-digit\"><\/div><\/div><div class=\"qodef-m-content\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<p class=\"has-text-align-center\">of these projects are targeting Net Zero Energy<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column mobile-full qodef-entrance-animation--on qodef-animation-speed--normal  qodef-block-3664158b qodef-vertical-align--space-between qodef-horizontal-align--center\" data-animation=\"fadeInUp\"><div class=\"qodef-gutenberg-column-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center franklin has-text-color has-link-color wp-elements-470522f43a13a507acb1fc9a73937afb\" style=\"color:#0e867e;font-size:68px\">48.97%<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Predicted Energy Use Intensity<br>(pEUI) reduction<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-single-image qodef-block-container qodef-block-94bda52c\"><div class=\"qi-block-single-image qodef-block qodef-m\"><div class=\"qodef-m-image\"><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"296\" class=\"wp-image-2457\"  src=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph4.jpg\" alt=\"\"\/><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column mobile-full qodef-entrance-animation--on qodef-animation-speed--normal  qodef-block-0bce1668 qodef-vertical-align--space-between\" data-animation=\"fadeInUp\"><div class=\"qodef-gutenberg-column-inner\">\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-590c2058 qodef-col-num--2 qodef-col-layout--50 qodef-vertical-align--top qodef-content--boxed mobile-no-wrap nowrap-block\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-df8766fe qodef-horizontal-align--end\"><div class=\"qodef-gutenberg-column-inner\">\n<h4 class=\"wp-block-heading has-text-align-center franklin has-text-color has-link-color wp-elements-8dd99275f01f3e8dbc91cac223a92d0d\" style=\"color:#0e867e;font-size:68px\">ALL <\/h4>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-f13cf0b7\"><div class=\"qodef-gutenberg-column-inner\">\n<div class=\"wp-block-qi-blocks-counter qodef-block-container qodef-block-f871bb69\"><div class=\"qi-block-counter qodef-block qodef-m\" data-start-digit=\"0\" data-end-digit=\"45\" data-step-digit=\"1\" data-step-delay=\"60\" data-digit-label=\"\"><div class=\"qodef-m-digit-wrapper\"><div class=\"qodef-m-digit\"><\/div><\/div><div class=\"qodef-m-content\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group p-0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center m-0\">of the firm\u2019s top-performing projects were designed with energy-modeling software<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group p-0\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-qi-blocks-single-image qodef-block-container qodef-block-7812d91f\"><div class=\"qi-block-single-image qodef-block qodef-m\"><div class=\"qodef-m-image\"><img loading=\"lazy\" decoding=\"async\" width=\"254\" height=\"306\" class=\"wp-image-2462\"  src=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph3.jpg\" alt=\"\" srcset=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph3.jpg 254w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph3-249x300.jpg 249w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\">Energy-modeled Projects<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-qi-blocks-single-image qodef-block-container qodef-block-c6f2a8db\"><div class=\"qi-block-single-image qodef-block qodef-m\"><div class=\"qodef-m-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" class=\"wp-image-2455\"  src=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph2.jpg\" alt=\"\" srcset=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph2.jpg 1200w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph2-300x188.jpg 300w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph2-1024x640.jpg 1024w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/KTH_bargraph2-768x480.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<p>Today, more than 1,350 firms are signatories of the commitment, and 490 of them are reporting data, but the average predicted energy use intensity (pEUI) reduction is only 50 percent from the <a href=\"https:\/\/www.eia.gov\/consumption\/commercial\/data\/2003\/index.php?view=characteristics\" target=\"_blank\" rel=\"noreferrer noopener\">2003 Commercial Buildings Energy Consumption Survey<\/a> (CBECS) baseline\u2014a benchmark allowing projects to compare against a national average by building typology. According to Architecture 2030\u2019s challenge, we should have achieved an 80 percent reduction by 2023 and a 90 percent reduction this year. Well, actually, Architecture 2030 revised its initial target, arguing that carbon-neutrality should have been achieved by 2021, a year now in the rearview mirror. If more evidence of urgency is needed, the most recent <a href=\"https:\/\/www.ipcc.ch\/assessment-report\/ar6\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intergovernmental Panel on Climate Change\u2019s (IPCC) Sixth Assessment Report<\/a> shows that, even in the lowest emissions scenarios, there is a 50 percent likelihood of exceeding the 1.5-degree Celsius threshold between 2030 and 2035. Drastic changes are needed\u2060\u2014\u2060<em>now<\/em>.<\/p>\n\n\n\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-0eadc2ec qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-8758881c qodef-vertical-align--middle qodef-horizontal-align--center\"><div class=\"qodef-gutenberg-column-inner\">\n<div class=\"wp-block-qi-blocks-single-image qodef-block-container qodef-block-d6705c64\"><div class=\"qi-block-single-image qodef-block qodef-m qi-block-fslightbox-popup qodef-popup-gallery\"><div class=\"qodef-m-image\"><a class=\"qodef-popup-item\" href=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering.jpg\" data-type=\"image\" data-fslightbox=\"gallery-554\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"869\" class=\"wp-image-3383\"  src=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering.jpg\" alt=\"\" srcset=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering.jpg 1900w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering-300x137.jpg 300w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering-1024x468.jpg 1024w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering-768x351.jpg 768w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering-1536x703.jpg 1536w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering-500x229.jpg 500w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering-800x366.jpg 800w, https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/new_rendering-1280x585.jpg 1280w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/a><\/div><\/div><\/div>\n\n\n\n<figcaption>79 Washington Square East, Goddard Hall, New York University in New York City: 83.73% pEUI reduction. SKETCH AND RENDERING BY ADAM RICHARDS \u00a9 PERKINS EASTMAN<\/figcaption>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-5cf48212\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<p>When Perkins Eastman signed onto the commitment in 2014, we had no in-house, practice-wide sustainability support. The following year, we built a team and rolled out a reporting process for 2030 because we needed to know where we were before we could begin to make reductions. We established energy modeling guidance documents for project teams\u2014and started to introduce training. For a firm our size (939 PEople), it was challenging to gather the information needed to assess every project, and it took us years to get there, but by 2019, we were reporting close to 100 percent of our portfolio. In 2020, we created a 10-year plan to meet our 2030 goals, with an initial focus on ramping up energy modeling. Building code updates are starting to drive up the bottom, but not nearly as quickly as needed to meet the challenge. If all our projects are conducting energy modeling across our firm, we know higher energy reduction is more easily achievable.<\/p>\n\n\n\n<p>So where are we? Our 2023 dataset hit a 48.97 percent pEUI reduction from the 2003 CBECS baseline, plateauing over the previous four years. However, we have made strides in increasing our energy modeling, with 49 percent of our whole-building projects providing modeling data. This has helped: more of our projects met the 2030 Challenge target in 2023 than ever in the past, with 37 of our 299 projects meeting or exceeding the current challenge target for the year, and 12 of them targeting net zero energy.<\/p>\n\n\n\n<div class=\"parallax mobile-contain\" style=\"background-attachment: fixed;\n    background-position: 50% 0vw;\n    background-repeat: no-repeat;\n    background-size: cover;\nmin-height:33vw;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/Cross-Keys-Village-Personal-Care-Facility_0089742.00.0_Render-Ext-Courtyard_mr.jpg')\"><\/div>\n\n\n\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-ad2247d3 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-3bc95ea6 qodef-horizontal-align--center\"><div class=\"qodef-gutenberg-column-inner\">\n<figcaption>Cross Keys Village Personal Care Facility in New Oxford, PA: 91.33% pEUI reduction. \u00a9 PERKINS EASTMAN<\/figcaption>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Charting a Course to 2030<\/h3>\n\n\n\n<p>Educational projects are leading the 2030 charge, meeting the challenge at an exponential rate within both our K-12 Education and College + University practice areas. Some of this can be attributed to changing jurisdictional regulations, such as the Greener Government Buildings Amendment Act of 2022 in Washington, DC, which requires net zero for all publicly funded buildings (including schools), and the updated stretch code in Massachusetts that sets thermal energy and Passive House-level requirements. However, before these more aggressive jurisdictional regulations came into play, we were already seeing progress among our education clients; sustainability has become deeply connected to their missions, and many of them have developed climate commitments either individually (higher education institutions) or as part of their community commitments (public school districts). Certainly the school building typology lends itself very neatly to achieving these goals as well, with oftentimes low energy demands paired with larger roof expanses and nearby fields to accommodate renewable technology, but another factor is the evolving cultural component in our studios. The more experience our teams gain in delivering high-performance projects, the more it becomes embedded in their design thinking and processes regardless of market sector, client goals, or jurisdictional requirements.<\/p>\n\n\n\n<p>Energy modeling, when done well, is starting to provide more valuable input for our teams at the right&nbsp;time in the process, and we have found the most successful energy modeling plan pairs rapid in\u2060-\u2060house energy modeling with more skilled or extensive out-of-house modeling conducted by consultants. Even in our developer-driven project typologies, we have seen mindsets changing. Some of this can be attributed to the increased availability of funding and incentives in recent years for the green transition, specifically through the <a href=\"https:\/\/bidenwhitehouse.archives.gov\/cleanenergy\/inflation-reduction-act-guidebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inflation Reduction Act of 2022<\/a>, essentially making it cost neutral or cost negative to invest in higher performance systems. Nothing spurs change in a capitalist society more than money.<\/p>\n\n\n\n<div class=\"parallax mobile-contain\" style=\"background-attachment: fixed;\n    background-position: 50% -4vw;\n    background-repeat: no-repeat;\n    background-size: cover;\nmin-height:33vw;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/PGCPS-P3-Frost-1.jpg')\"><\/div>\n\n\n\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-ac15e3b4 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-444cc79a qodef-horizontal-align--center\"><div class=\"qodef-gutenberg-column-inner\">\n<figcaption>Prince George\u2019s County Public Schools\u2019 Robert Frost Elementary School, Landover, MD: 100% pEUI reduction. \u00a9 PERKINS EASTMAN<\/figcaption>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<p>We can and should celebrate and learn from our successes, but we are not in this for a participation trophy. We are at the point where we need to catapult forward. This year, we are embedding new layers into our design processes to drive change, and we intend to be agile in identifying successes and failures along the way. We are requiring project teams to conduct an energy model on all building-scale projects. By not accepting code compliance as our minimum, we gain a better picture of where we stand as a firm and the remaining progress we need to make, but more importantly, we will arm our designers with valuable data to inform their design decisions. Moving forward, we are looking at other requirements to layer into our design processes, such as drafting up a carbon-neutral option from day one and looking at the envelope and system selections as a combined unit to break down the cost barrier associated with high performance. With each new layer in our processes, we are fostering a cultural shift\u2014one in which we lead our clients to carbon neutrality, because it is our responsibility as the experts in the room to do so.<\/p>\n\n\n\n<p>While we are at it, we also need to stop glorifying glass boxes. They are the opposite of good design. Newsflash: our feet do not need a view, our eyes do, and the most important glass for daylighting is at the ceiling, where it can be drawn deeper inside. Rooting our definition of good design in basic passive design principles should be a priority for the global AEC industry. Passive design (and a reasonable window-to-wall ratio) is the key to unlocking high-performance, cost-effective solutions that create better quality indoor environments for all.<\/p>\n\n\n\n<div class=\"parallax mobile-contain\" style=\"background-attachment: fixed;\n    background-position: 50% -7vw;\n    background-repeat: no-repeat;\n    background-size: cover;\nmin-height:33vw;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/S25_Forrestal_Rev_Entry-Dusk-Image-scaled.jpg')\"><\/div>\n\n\n\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-03dd9352 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-4821936b qodef-horizontal-align--center\"><div class=\"qodef-gutenberg-column-inner\">\n<figcaption>Forrestal Elementary School in North Chicago, IL: 100% pEUI reduction. \u00a9 PERKINS EASTMAN<\/figcaption>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Redoubling Our Efforts<\/h3>\n\n\n\n<p>The time for the simple steps outlined in the 2030 Challenge has come and gone. We cannot afford to plateau, and we certainly cannot afford to relinquish our climate action efforts. As proposed by architect Doug Farr of Farr Associates during the Phius Passive Building Summit at <a href=\"https:\/\/informaconnect.com\/greenbuild\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenbuild<\/a> 2024, we need to kick the carbon habit as a global community faster than our long goodbye to cigarettes (starting in the 1980s), if we want to have any hope of reining in our spiraling climate disaster.<\/p>\n\n\n\n<p>We have very nearly exceeded the global temperature rise threshold and are already experiencing the impacts of climate change\u2014increasingly severe and frequent wildfires, landslides, hurricanes, flooding, and more. It is no longer a question of if we will exceed the threshold; it is a question of by how much, and can we stop the bleeding? We cannot continue to politicize this issue. It is negatively affecting the daily lives of countless people around the world. It is a livelihood issue, an economic issue, and a life-or-death issue.<\/p>\n\n\n\n<div class=\"parallax mobile-contain\" style=\"background-attachment: fixed;\n    background-position: 50% -4vw;\n    background-repeat: no-repeat;\n    background-size: cover;\nmin-height:33vw;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/American-University-Meltzer-Center-SCAN_0093050.00.0_Render-Ext-Plaza_mr.jpg')\"><\/div>\n\n\n\n<figcaption>Alan and Amy Meltzer Center for Athletic Performance and the Sports Center Annex at American University in Washington, DC: 104.27% pEUI reduction. COURTESY PERKINS&nbsp;EASTMAN\/RUST | ORLING ARCHITECTURE<\/figcaption>\n\n\n\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-b8bfcd5c qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-55de4545 qodef-horizontal-align--center\"><div class=\"qodef-gutenberg-column-inner\"><\/div><\/div>\n<\/div><\/section>\n\n\n\n<p>However, the new administration in Washington is taking significant steps backward, which means the private sector must step up, as we\u2019ve done in the past. The <a href=\"https:\/\/www.americaisallin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">America Is All In<\/a> initiative is a great example of like-minded, forward-thinking companies confronting climate change as the public sector retreats. Meeting our 2030 commitment is critically important. Even as climate deniers are sowing uncertainty in the technology needed to replace fossil fuels, we have been consistently designing NZE buildings left and right. Years ago, when the Pennsylvania Housing Finance Agency added Passive House into its incentives, it found there was a slight cost premium in the first two years, but by the third year the higher performing buildings were coming in cheaper per square foot than conventional construction. Just because the federal incentives disappear, doesn\u2019t mean we are going to design low-performing buildings. As outlined in a recent CleanTechnica article highlighting the growth of solar energy, the green economy will continue to move ahead regardless of the political landscape. Private sector firms, including our practice, must take the lead. Perkins Eastman\u2019s Human by Design ethos compels us to support and repair a healthy interdependence between people and planet, because design matters and we play an important role.<\/p>\n\n\n\n<p>If the architectural community continues to separate sustainability from design\u2014as something that can be selected (or not selected) by the client\u2014we are never going to reach our 2030 goal. We need to stop asking for permission to integrate sustainability. We need to just do it, regardless of client, project typology, budget, or schedule. No excuses. As Ed Mazria, founder of Architecture 2030, so aptly states in his recent <a href=\"https:\/\/www.architecturalrecord.com\/articles\/17324-countdown-to-2030-architecture-and-planning-beyond-politics\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Architectural Record<\/em><\/a> article, \u201cwhen vision aligns with action, the power to change the world lies within the hands of those who design it.\u201d That\u2019s us\u2014and it\u2019s time to change the world.&nbsp;<strong>N<\/strong><\/p>\n\n\n\n<div class=\"parallax mobile-contain\" style=\"background-attachment: fixed;\n    background-position: 50% -4vw;\n    background-repeat: no-repeat;\n    background-size: cover;\nmin-height:33vw;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/12-22-PGCPS_Brent-06-scaled.jpg')\"><\/div>\n\n\n\n<section class=\"wp-block-qi-blocks-columns qodef-gutenberg-section qodef--template qodef-block-a7a9d168 qodef-col-num--1 qodef-col-layout--100 qodef-content--boxed\"><div class=\"qodef-section-background-overlay\"><\/div><div class=\"qodef-gutenberg-row\">\n<div class=\"wp-block-qi-blocks-column qodef-gutenberg-column qodef-block-413f2a09 qodef-horizontal-align--center\"><div class=\"qodef-gutenberg-column-inner\">\n<figcaption>Prince George\u2019s County Public Schools\u2019 Margaret Brent Elementary School in New Carrollton, MD: 100% pEUI reduction. \u00a9 PERKINS&nbsp;EASTMAN<\/figcaption>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"post-navigation-link-previous wp-block-post-navigation-link\"><a href=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/studio-stories\/studio-spotlight-los-angeles\/\" rel=\"prev\">Previous<\/a><\/div>\n<div class=\"post-navigation-link-next wp-block-post-navigation-link\"><a href=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/model-matters\/\" rel=\"next\">Next<\/a><\/div>\n\n<style>\n.qodef-m-digit{\nfont-family: 'franklin-gothic-urw';\n    font-size: 68px !important;\n    line-height: 1.28 !important;\n}\n.hero-header {font-size:82px;}\n @media only screen and (max-width: 748px) {\n.hero-header span {font-size:10vw !important;}\n.nowrap-block .qodef-gutenberg-row{\nflex-wrap: nowrap !important;\n}\n}\n\n@media only screen and (max-width: 748px) {\n    .parallax {\n        background-position: 50% 80px !important;\n        min-height: 46vw !important;\n        background-size: contain !important;\n    }\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Kicking the Habit A clarion call rallies designers to prioritize carbon reduction. BY HEATHER JAUREGUI Is anyone else alarmed by how close we are to the year 2030, or is it just me? Eleven years ago, Perkins Eastman committed to the 2030 Challenge, which called for all new buildings and major renovations to be designed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1730,"parent":267,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1521","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kicking the Habit - The Narrative Summer 2025<\/title>\n<meta name=\"description\" content=\"Kicking the Habit A clarion call rallies designers to prioritize carbon reduction. BY HEATHER JAUREGUI Is anyone else alarmed by how close we are to the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kicking the Habit - The Narrative Summer 2025\" \/>\n<meta property=\"og:description\" content=\"Kicking the Habit A clarion call rallies designers to prioritize carbon reduction. BY HEATHER JAUREGUI Is anyone else alarmed by how close we are to the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/\" \/>\n<meta property=\"og:site_name\" content=\"The Narrative Summer 2025\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T15:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/NYU-Section-Perspective-Wide_AR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/kicking-the-habit\\\/\",\"url\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/kicking-the-habit\\\/\",\"name\":\"Kicking the Habit - The Narrative Summer 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/kicking-the-habit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/kicking-the-habit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/05\\\/NYU-Section-Perspective-Wide_AR.jpg\",\"datePublished\":\"2025-05-06T17:47:03+00:00\",\"dateModified\":\"2025-06-18T15:26:03+00:00\",\"description\":\"Kicking the Habit A clarion call rallies designers to prioritize carbon reduction. BY HEATHER JAUREGUI Is anyone else alarmed by how close we are to the\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/kicking-the-habit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/kicking-the-habit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/kicking-the-habit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/05\\\/NYU-Section-Perspective-Wide_AR.jpg\",\"contentUrl\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/05\\\/NYU-Section-Perspective-Wide_AR.jpg\",\"width\":1900,\"height\":1040,\"caption\":\"Architectural rendering showing Goddard Hall next to a park\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/kicking-the-habit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design Lab\",\"item\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/design-lab\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kicking the Habit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/#website\",\"url\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/\",\"name\":\"The Narrative Summer 2025\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/#organization\"},\"alternateName\":\"Perkins Eastman The Narrative 2025\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/#organization\",\"name\":\"Perkins Eastman\",\"url\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/05\\\/cropped-logo-scaled-1-e1748349578985.png\",\"contentUrl\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/05\\\/cropped-logo-scaled-1-e1748349578985.png\",\"width\":2146,\"height\":350,\"caption\":\"Perkins Eastman\"},\"image\":{\"@id\":\"https:\\\/\\\/perkinseastmanthenarrative.com\\\/summer2025\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kicking the Habit - The Narrative Summer 2025","description":"Kicking the Habit A clarion call rallies designers to prioritize carbon reduction. BY HEATHER JAUREGUI Is anyone else alarmed by how close we are to the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/","og_locale":"en_US","og_type":"article","og_title":"Kicking the Habit - The Narrative Summer 2025","og_description":"Kicking the Habit A clarion call rallies designers to prioritize carbon reduction. BY HEATHER JAUREGUI Is anyone else alarmed by how close we are to the","og_url":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/","og_site_name":"The Narrative Summer 2025","article_modified_time":"2025-06-18T15:26:03+00:00","og_image":[{"width":1900,"height":1040,"url":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/NYU-Section-Perspective-Wide_AR.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/","url":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/","name":"Kicking the Habit - The Narrative Summer 2025","isPartOf":{"@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/#website"},"primaryImageOfPage":{"@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/#primaryimage"},"image":{"@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/#primaryimage"},"thumbnailUrl":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/NYU-Section-Perspective-Wide_AR.jpg","datePublished":"2025-05-06T17:47:03+00:00","dateModified":"2025-06-18T15:26:03+00:00","description":"Kicking the Habit A clarion call rallies designers to prioritize carbon reduction. BY HEATHER JAUREGUI Is anyone else alarmed by how close we are to the","breadcrumb":{"@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/#primaryimage","url":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/NYU-Section-Perspective-Wide_AR.jpg","contentUrl":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/NYU-Section-Perspective-Wide_AR.jpg","width":1900,"height":1040,"caption":"Architectural rendering showing Goddard Hall next to a park"},{"@type":"BreadcrumbList","@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/kicking-the-habit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/"},{"@type":"ListItem","position":2,"name":"Design Lab","item":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/design-lab\/"},{"@type":"ListItem","position":3,"name":"Kicking the Habit"}]},{"@type":"WebSite","@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/#website","url":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/","name":"The Narrative Summer 2025","description":"","publisher":{"@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/#organization"},"alternateName":"Perkins Eastman The Narrative 2025","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/#organization","name":"Perkins Eastman","url":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/#\/schema\/logo\/image\/","url":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/cropped-logo-scaled-1-e1748349578985.png","contentUrl":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-content\/uploads\/sites\/5\/2025\/05\/cropped-logo-scaled-1-e1748349578985.png","width":2146,"height":350,"caption":"Perkins Eastman"},"image":{"@id":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/pages\/1521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/comments?post=1521"}],"version-history":[{"count":10,"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/pages\/1521\/revisions"}],"predecessor-version":[{"id":3660,"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/pages\/1521\/revisions\/3660"}],"up":[{"embeddable":true,"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/pages\/267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/media\/1730"}],"wp:attachment":[{"href":"https:\/\/perkinseastmanthenarrative.com\/summer2025\/wp-json\/wp\/v2\/media?parent=1521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}