{"id":189,"date":"2024-05-15T15:31:53","date_gmt":"2024-05-15T15:31:53","guid":{"rendered":"https:\/\/dev2-perkinseastmanthenarrative.dreamhosters.com\/summer2024\/?page_id=79"},"modified":"2024-07-10T13:35:04","modified_gmt":"2024-07-10T13:35:04","slug":"rx-for-change","status":"publish","type":"page","link":"https:\/\/perkinseastmanthenarrative.com\/summer2024\/rx-for-change\/","title":{"rendered":"Rx for Change"},"content":{"rendered":"\n<div class=\"parallax rx-hero-parallax\" style=\"min-height:33vw;background-position: 0px 35px;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/78800_00_0_N8_mr-2.jpg')\"><\/div>\n\n\n\n<div class=\"wp-block-group hero rx-hero has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4b2eccd6 wp-block-group-is-layout-flex\" style=\"background-color:#f15623\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-cc4259ba\"><\/div>\n\n\n\n<div class=\"wp-block-group rx-hero-heading is-nowrap is-layout-flex wp-container-core-group-is-layout-e3e06330 wp-block-group-is-layout-flex\">\n<figure class=\"rx wp-block-image size-full is-resized mb-25\"><img loading=\"lazy\" decoding=\"async\" width=\"123\" height=\"131\" src=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Asset-2.png\" alt=\"\" class=\"wp-image-491\" style=\"width:80px;margin-bottom: .25rem\" \/><\/figure>\n\n\n\n<h2 class=\" for wp-block-heading lh-1\" style=\"font-size:90px;margin: 0 1rem;width:auto\"><em>for<\/em><\/h2>\n\n\n\n<p class=\"lh-1 change\" style=\"font-size:60px\"><strong>CHANGE<\/strong><\/p>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2aa4ec05\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center subheading max-width-600 has-white-color has-text-color has-link-color wp-elements-37322620ab45471f7064ae0db9ff71d9\">Treating what ails them, medical institutions are being transformed from&nbsp;insular islands into&nbsp;collegial&nbsp;communities.<\/h5>\n\n\n\n<p class=\"by-line has-white-color has-text-color has-link-color wp-elements-fa9b257f034ffbb5b20e7ae7686e7026\">BY <strong>JENNIFER SERGENT<\/strong><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-cc4259ba\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At their best, top health-science and academic medical campuses perform like small towns, accommodating \u201cthousands of daily stakeholders with diverse activities, needs, and destinations,\u201d says Jeffrey Brand, a Perkins Eastman executive director and principal. To create opportunities for productive interactions among their stakeholders, the firm is helping major institutions\u2014such as the University of Miami, University of California San Francisco, and University of Kuwait\u2014replace an outmoded tradition of placing medical care, academics, and research in silos, separate and removed from each other. As advances in each of these three areas become ever more sophisticated and integrated, it\u2019s important to recognize that \u201cone person\u2019s science in a lab may be the medical solution for a patient. That\u2019s why bringing people together and letting them talk about what they are doing is essential for discovery both in and outside the lab setting,\u201d says Brand, who co-leads the firm\u2019s healthcare practice with Principal Jason Harper. <\/p>\n\n\n\n<p>Perkins Eastman has established a brain trust of experts to guide health and science institutions as they chart their next generation of growth. Perhaps more than any other business or academic sector, medical master planning often requires contemplating growth not only on a single campus but also across multiple sites with additional networks of outpatient facilities and nonclinical support buildings. Such efforts demand layers of expertise that blend healthcare and higher education design with urban planning, transportation, mixed-use development, and hospitality. \u201cIt\u2019s about putting these different components together to create a different outcome,\u201d says Perkins Eastman Executive Director and Principal Hilary Kinder Bertsch. The firm has completed many medical-campus master plans for large institutions in the past, and it continues to work on and pursue more.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"821\" src=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Miami_02M-1024x821.jpg\" alt=\"\" class=\"wp-image-680\" srcset=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Miami_02M-1024x821.jpg 1024w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Miami_02M-300x241.jpg 300w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Miami_02M-768x616.jpg 768w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Miami_02M-1536x1232.jpg 1536w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Miami_02M.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The University of Miami medical campus master plan carves quadrangles and promenades into its&nbsp;dense&nbsp;urban&nbsp;location. All Images and Renderings&nbsp;\u00a9&nbsp;Perkins&nbsp;Eastman<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image max-width-1000\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1116\" src=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/78800_00_0_N8_mr-1-1.jpg\" alt=\"\" class=\"wp-image-2032\" srcset=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/78800_00_0_N8_mr-1-1.jpg 2000w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/78800_00_0_N8_mr-1-1-300x167.jpg 300w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/78800_00_0_N8_mr-1-1-1024x571.jpg 1024w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/78800_00_0_N8_mr-1-1-768x429.jpg 768w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/78800_00_0_N8_mr-1-1-1536x857.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">The master plan for the University of Miami\u2019s downtown medical campus calls for direct links to public transit, making it easier and more equitable for people to&nbsp;access&nbsp;its&nbsp;facilities.<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Spontaneous Interactions<\/h4>\n\n\n\n<div class=\"wp-block-group wrap-text m-auto max-width-800 is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c0ca7d81 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized float-right max-width-400\"><img decoding=\"async\" src=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/URQRXRK.jpg\" alt=\">A rendering of the University of Miami&#8221; class=&#8221;wp-image-682&#8243; style=&#8221;width:400px&#8221; \/><figcaption class=\"wp-element-caption\">A rendering of the University of Miami illustrates a new quadrangle that unites both existing and new buildings.<\/figcaption><\/figure>\n\n\n\n<p class=\"p-0\">Each campus master plan must respond to an institution\u2019s culture, size, location, and budget, but above all, Brand says, \u201cWe want these folks who are at the highest level of academia to collide and talk about their research, help the learners, and try and invent new protocols for medicine. The master plans we\u2019re designing now are meant to funnel these folks together.\u201d They must support the goals of the clinical, educational, and research population, in addition to their overlaying operations and leadership, and the community in which they all can thrive. It is a response to what clients and stakeholders have expressed to the healthcare team. \u201cThey are requesting places for respite, engagement, social interaction, work collaborations, stimulation, equitable access to care, ease of moving around a campus, and other meaningful, town-like features,\u201d Brand&nbsp;says. <\/p>\n\n\n\n<p class=\"p-0\">That is the goal at the <a href=\"https:\/\/perkinseastman.com\/projects\/university-of-miami-medical-campus-master-plan\/\">University of Miami<\/a>, which hired Perkins Eastman to rethink how its medical campus could use existing buildings and design new ones across more than 100 acres of its downtown setting in addition to satellite outpatient centers up to 30 miles away. The downtown plan carves quadrangles and greens into the university\u2019s dense urban fabric to create a more welcoming, garden-like environment for pedestrians. It also creates a precinct of research, clinical, and academic buildings, all connected within a five-minute walk along pleasing pathways lined with plantings, benches, shops, and caf\u00e9s. Significantly, the plan places the medical district directly on the city\u2019s transit and bus lines, providing \u201cequitable access to care, so it\u2019s not all about the car anymore,\u201d Brand says.<\/p>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"parallax rx-1\" id=\"mount-sutro-parallax\" style=\"min-height:95vh;background-size: cover;background-position: center;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_UCSF_07M.jpg')\"><\/div>\n\n\n\n<figcaption style=\"text-align: center\">A rendering shows the terraced landscape along one of the pathways that\ntraverses the campus as it steps up toward Mount Sutro.<\/figcaption>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group wrap-text m-auto max-width-800 is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c0ca7d81 wp-block-group-is-layout-flex\"><div class=\"wp-block-image float-left max-width-400\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1024\" src=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_UCSF_06M-900x1024.jpg\" alt=\"\" class=\"wp-image-686\" style=\"width:400px\" srcset=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_UCSF_06M-900x1024.jpg 900w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_UCSF_06M-264x300.jpg 264w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_UCSF_06M-768x874.jpg 768w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_UCSF_06M-1350x1536.jpg 1350w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_UCSF_06M-1800x2048.jpg 1800w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_UCSF_06M.jpg 2000w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">The \u201cPark to Peak\u201d master plan for the University of California San Francisco\u2019s Parnassus Heights medical campus illustrates the pedestrian flows between Golden Gate Park to the north and Mount Sutro to the south.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Seeking to foster a similarly vital environment, the firm has crafted a 30-year comprehensive plan for the modernization and expansion of the University of California San Francisco\u2019s <a href=\"https:\/\/perkinseastman.com\/projects\/university-of-california-san-francisco-comprehensive-parnassus-heights-plan\/\">Parnassus Heights campus<\/a>. The \u201cPark to Peak\u201d plan, which commenced in 2021, calls for a new \u201cfront door\u201d to the campus at an existing transit stop, transforming a forbidding wall of parking garages into a welcoming streetscape that opens views toward Golden Gate Park to the north. It also calls for a series of terraces and walkways that guide people through campus buildings to Parnassus Avenue on the southern border and onto the adjacent parkland surrounding the peak of Mount Sutro. The plan\u2019s guidelines inform the design approach of a new 700-bed hospital along with research and academic buildings and proposed new campus housing, as well as the adaptive reuse of many existing buildings. The intent, says Principal Vaughan Davies, is to blur the lines between the campus, the neighborhood, and the natural bounty that embraces them. \u201cEverything on the ground level had to reflect this \u2018Park to Peak\u2019 ethos with a park-like environment that makes you realize you\u2019re in this very special place in San Francisco,\u201d Davies says. The guidelines for the new buildings also call for expansive, publicly accessible roof terraces that enjoy broad views of Mount Sutro and San Francisco\u2019s skyline. \u201cIt\u2019s transforming the campus with new hospital and research buildings and a huge interface with the community to get it right,\u201d Brand says, noting the effect will resemble an Italian hill town, with the buildings gradually stepped up toward Mount Sutro via placemaking plazas and courtyards.<\/p>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"parallax rx-2\" id=\"kuwait-university-hospital\" style=\"min-height:95vh;background-size: cover;background-position: 0px -125px;background-image: url('https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/0070410_01_0_N10_mr.jpg')\"><\/div>\n\n\n\n<figcaption style=\"text-align: center\">Kuwait University Hospital\u2019s main student entry is a nodal point along an underground concourse, which connects more than a dozen buildings and allows students, faculty, and staff to traverse the new health-sciences campus protected from the heat in a setting with plentiful daylight. It also abuts a sunken garden. Renderings&nbsp;\u00a9&nbsp;Perkins&nbsp;Eastman<\/figcaption>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">International Affairs <\/h4>\n\n\n\n<p>The firm\u2019s experts are now applying their ideas to the new University of Kuwait campus being developed on the outskirts of Kuwait City\u2014a rare opportunity to integrate medical, research, and academic buildings from scratch. Key to the plan is a pedestrian network that speaks to the area\u2019s extreme climate, where summer temperatures can exceed 120 degrees Fahrenheit. \u201cWe conceptualized the entire campus around a wadi, a dry riverbed. The buildings all interface with it, with parking either underground or on the periphery,\u201d Brand says. It is an entirely walkable environment, he adds, \u201cwhere everything flows together as a campus\u201d along its metaphorical riverbed. The Oasis anchors the campus\u2019s five medical colleges, student center, and learning resource center. The research center, hospital, and recreation center branch off to frame an additional green space called The Grove. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"661\" src=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/5-1-1.jpg\" alt=\"\" class=\"wp-image-2037\" srcset=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/5-1-1.jpg 1246w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/5-1-1-300x159.jpg 300w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/5-1-1-1024x543.jpg 1024w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/07\/5-1-1-768x407.jpg 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\" \/><figcaption class=\"wp-element-caption\">A diagram of the University of Kuwait identifies the campus buildings and uses.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>To help people avoid the heat, the design calls for an air-conditioned underground concourse, referred to as the garden level, where students, staff, and visitors can access the campus\u2019s main buildings. The concourse features glass-enclosed sunken gardens, which bring natural light into this subterranean space. It also features a Commons with a caf\u00e9, retail outlets, banks, and other amenities. Additionally, a third-floor \u201crampart\u201d offers both indoor and outdoor walkways between the university\u2019s five medical-college buildings, giving students and professors access to meeting spaces, gathering areas, and the buildings\u2019 green roofs with broad vistas. \u201cIt\u2019s all about creating paths to connect people to places\u2014a bench, a small meeting room, or a larger conference area,\u201d Co-Managing Principal Jason Abbey says. \u201cThat\u2019s how we enrich and enliven the connective tissue of the campus.\u201d <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Expanding the Network <\/h4>\n\n\n\n<p>As healthcare delivery models have evolved from single, isolated structures to networks that spread out across cities and regions, Perkins Eastman has leveraged its diverse, multidisciplinary talent and global studio network to achieve the best outcomes for its clients. \u201cThese master plans recognize a crucial factor that goes beyond healthcare, research, and academics,\u201d Bertsch says. \u201cIt\u2019s about the quality of experience. People have choices, and they\u2019re demanding that the environment meets the level of the services that the institution delivers.\u201d It is a complex challenge whose benefits carry a multiplier effect, Brand notes, because repositioning on a large scale tends to bring everything else along with it. \u201cIf you define the campus characteristics that make it a good neighbor, then the neighborhood around you also rises to the occasion beyond your campus perimeter. You\u2019ve now made this integrated community that\u2019s even better.\u201d <strong>N<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1326\" src=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Kuwait_08L.jpg\" alt=\"\" class=\"wp-image-1491\" srcset=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Kuwait_08L.jpg 2000w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Kuwait_08L-300x199.jpg 300w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Kuwait_08L-1024x679.jpg 1024w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Kuwait_08L-768x509.jpg 768w, https:\/\/perkinseastmanthenarrative.com\/summer2024\/wp-content\/uploads\/sites\/3\/2024\/05\/Medical-Campus_Kuwait_08L-1536x1018.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">A rendering of the University of Kuwait\u2019s health-sciences campus illustrates the central Grove connecting its complex of medical colleges to the left and the main&nbsp;hospital&nbsp;at&nbsp;right.<\/figcaption><\/figure>\n\n\n\n<div class=\"post-navigation-link-previous wp-block-post-navigation-link\"><a href=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/project-scrapbook-skybridge\/\" rel=\"prev\">Previous<\/a><\/div>\n<div class=\"post-navigation-link-next wp-block-post-navigation-link\"><a href=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/speaking-of-sustainability\/\" rel=\"next\">Next<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>for CHANGE Treating what ails them, medical institutions are being transformed from&nbsp;insular islands into&nbsp;collegial&nbsp;communities. BY JENNIFER SERGENT At their best, top health-science and academic medical campuses perform like small towns, accommodating \u201cthousands of daily stakeholders with diverse activities, needs, and destinations,\u201d says Jeffrey Brand, a Perkins Eastman executive director and principal. To create opportunities for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-189","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rx for Change - The Narrative Summer 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perkinseastmanthenarrative.com\/summer2024\/rx-for-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rx for Change - The Narrative Summer 2024\" \/>\n<meta property=\"og:description\" content=\"for CHANGE Treating what ails them, medical institutions are being transformed from&nbsp;insular islands into&nbsp;collegial&nbsp;communities. BY JENNIFER SERGENT At their best, top health-science and academic medical campuses perform like small towns, accommodating \u201cthousands of daily stakeholders with diverse activities, needs, and destinations,\u201d says Jeffrey Brand, a Perkins Eastman executive director and principal. 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